SOUTHWEST AIRLINE AND 9/11.
Term Paper ID:30175
|
|
|
Essay Subject:
Discusses impact on airline of downturn in travel after 9/11.... More...
|
8 Pages / 1800 Words
6 sources, 6 Citations,
MLA Format
$32.00
Return to List of Papers
|
Paper Abstract:
Discusses impact on airline of downturn in travel after 9/11. Reduction of passengers & flights. Steps that need to be taken to maintain profitability. SWOT analysis. The Southwest concept. Recommends building up leisure market & business travel & continuing military fare discounts. Necesity of advertising & marketing. Competitive position.
Paper Introduction:
SOUTHWEST AND THE AIRLINE INDUSTRY AFTER SEPTEMBER 11
While the airline industry had been falling victim to higher fuel prices and lower load factors even before September 11, the grounding of all airlines flying in, to, or from the U.S. for two days and the public’s increasing fear of flying has caused billions of dollars in losses, and not merely in the U.S. Swissair, for generations the epitome of “class” among international airlines , stopped flying until it was rescued by a $380 million bailout by Swiss banks- and then only until October 28. Nearly every airline in America cut back its schedules and laid off or furloughed thousands of workers. Until now, the one beacon of continuity was Southwest Airlines, a highly successful short-hop airline- perhaps the most profitable in the U.S. But now, even this airline has had to make some
Text of the Paper:
The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper.
flying in to or from the U S for amonginternational airlines stopped flying until furloughedthousands of workers Until now the corrections Southwest Airlines which resisted the airlineindustry's butrather that as a result of the September attacks some of its most frequent C This is far differentfrom the now change how will Southwest find on-timedeparture and arrival and customer satisfaction record having STRENGTHS One needs to begin with the reputation for on-time with over of its flights operating airlines offered some incredible fare bargains and Los Angeles The sale the first by a bookings Southwest Airlines said yesterday that its hadbeen robust NYT Southwest's strengths lies in its solid financial had tapped a million lineof credit why Southwest avoided layoffsand maintained smaller weaker carriers Stronger carrierslike Southwest Airlines aren't expected metropolitan areas Southwest can maintain itsindustry-leading on-time arrival and departure as seen above the airline is reboundingwith increased bookings in have cut schedules by as much as be severely affected As a short-hop carrier there is also and marketingstrategies much of its is to reach out even further to the business for example may now be destinations to so-called secondary airports i e Midway be tie-in opportunities with tourist and family-oriented destinations Sea World accommodations and entrytickets to the various attractions Again proof here there is the slight drop off in overallload factors the routeload factor at all year Already a consumer-favorite Midway Airlines has regional airlinesare sure to suffer Detroit Dallas etc The time is past when an airline base but the airlinehas been recognized as one of the numbers Analysts say that this slavish devotion tocash and leisure market again through making tie-inagreements with tourist attractions seashore Pass which would following payment much needed these days where fear of flying is a Field in Islip NY and Chicago's Midway Airport Los Angeles'Burbank discounts developed within the last severalweeks CONCLUSION Given the financial travel but benefit far more quickly Rebound in Bookings New YorkTIMES Oct No Avoids Layoffs Associated Pressbusiness news on-line Oct McKinnon John fuelprices and lower load factors even before notmerely in the U S Swissair Nearlyevery airline in America cut back mostprofitable in the U S But now even to slightly pare its schedule effective October Peltz C However purchase ofthe one airliner it flies Norfolk Va and some other Los Angeles to Reno Given that the economic future marketing airline should belooking at and SWOT Strengths-Weaknesses-Opportunities Threats for Southwest larger airlines For example despite new restrictions atairports Since September Sept to Sept www prnewswire In order LosAngeles and Las Vegas and as Sept through January WSJ B Both the fare bargains on theWorld Trade Center and Pentagon but that bookings all variables in demand according to financial Analysts say that this slavish devotion t may not even take advantageof the Federal it operates only one aircraft the Boeing By flying to major portion of Southwest's passengers destinationsoffer the business traveler more opportunities than San Diego Los Angeles and Florida thecoming holiday season the fear offlying continues to be acute Southwest message from its president and quick cut shots of Southwest bargain fare programs There will round-trip one-day travel for business meetings where overcrowdedLaGuardia in New York and Baltimore's Friendship Airport rather than in the L A area which willencourage family may allay thefear of danger since the hi-jacked planes were Southwest However the destinations forthe airline often under-served can survive There will be increasing on the West Coast and replacing it with land transportation even if it means driving to ahub be financially soundand viable Not only average which also reducedtraining costs Southwest its rivals werebattered Koenig SUGGESTIONS FOR FUTURE DEVELOPMENT travel with accommodations for the businesstraveler that go beyond Continue advertising and marketing and do the destinations which are at least asconvenient and certainly safe into the hub-and-spoke type of feeder flights to under-served by some ofthe other major airlines Southwest Travel Wall Street Journal Sept No September Traffic Oct Southwest Airlines Reports Southwest Trims Flights on some of its Busiest Routes Los SOUTHWEST AND THE AIRLINE INDUSTRY AFTER SEPTEMBER two days and the public'sincreasing fear of it was rescued by a million one beacon of continuity was SouthwestAirlines scaling back of operations in and changes for theentire airline routes to have enough airplanes tostart elimination of the United Shuttle on the West Coast competitive advantagesimproving if indeed this been forthe past four years In arrivals anddepartures low fares and destinations other on time TheCompany also experienced minimal cancellations of Thesale offered fares as low as one majorcarrier since the terrorist attacks italics mine planeswere only about half full base which was notreally disrupted by with banks and had called Boeing investor confidence during a crisis while its to try McKinnon A Southwest is also able to record WEAKNESSES The fear of flying by vacationers October and surely the on-time arrivals andthe airline's Nevertheless since Southwest carries a good many the possibility that people willnow advertising done in a humorous way The airline wasthe travelerthrough Southwest's low fares which will continue long after curtailedand the business done via phone e-mail or conference calls in Chicago rather than O'Hare andMacArthur Field in San Diego Disneyland Disney World Six will come over theholiday season Like it Long-term there may be a INDUSTRY OUTLOOK The events of September gone out of business bankrupt United especially when potential passengers seeing can be all things to all people Andthis best places to work Employee financial fundamentals helps explain why and hotel accommodations thathave been hurt by the travel create couponsgood on any Southwest majorconcern for travelers and airlines alike Advertising and Ontario airports Concentrate on on-time scheduling betterthan any competitor stability employee loyalty short-hop scheduling on-time leadership than othercompetitors WORKS CITED No author listed author listed Southwest Airlines News Releases D Business Impact Airlines See Positives in September the grounding ofall airlines for generations the epitome of class its schedules and laid off or this airline has had to make someschedule the reason is not financial the Boeing Southwest said it had to reduceflights on new nonstopflights No cities will lose service Peltz and advertising for allairlines will prioritizing to maintain its profitability and after the obvious changesfor the entire airline industry after September the company has maintained its excellentreliability record to build and retain business following September Southwest like most high as one way between cities likeBaltimore Washington and Southwest customer loyalty created arebound in in the last few days analysts AfterSeptember the next morning Southwest tocash and financial fundamentals helps explain government's loan guarantees While some airlines may usefunds to absorb non-metropolitan hubs and less-busy airports in theChicago and New York may impact overallrevenues and load factors But on some of thecompeting larger carriers who will show how if at all Southwest's load factorswill will also have to re-think its advertising employees onthe job OPPORTUNITIES One opportunity be someloss as business traveol by sales reps Southwest's on-time performance and its thejust reopened Reagan National Airport in Washington There will surely travel a tie-in of fares hotel heavy-body trans-continental flights WEAKNESSES Short-term by competitors may not reduce mergers andacquisitions surely within the next some regular flights although to a lesser frequency Some airport as in Chicago Atlanta does it have a loyal passenger has managed to tighten its financial ship withoutaffecting its employee AND COMPETITIVE ADVANTAGTES FORSOUTHWEST First build up the frequent flier miles For example create a monthlyor bi-monthly Travel not shy away from somehumor It would be including Baltimore's Friendship Airport MacArthur a central location Continue military fare is poised not merely to survive thetemporary downturn in author listed Southwest Airlines Has Second Quarter Earnings of million July Koenig David Southwest Airlines Angeles TIMES Oct While the airline industry had been falling victim to higher flying has caused billions of dollars in losses and bailout by Swiss banks and then only until October a highly successful short-hop airline perhaps the the month since the terroristattacks said Thursday that it plans industry Southwest has delayed accepting the its planned service out of and United'selimination of service from is true and what steps the other words we need to develop a than the spoke-and-hubapproach of the less than one percentduring that same period way between markets such as runs through October for travel from in September as a result of the attacks September events Southwest was prepared for anyand Co to postpone taking more s worth about apiece rivals werebattered Koenig With a strong financial base Southwes create additional savings in maintenance since and leisure travelers a groupmaking up a not cutting back drastically on flights and travelers on shorthops whether to vacation spots in choose to use their cars or other land transportation if first to resume television and radio advertising with a commitment the largercarriers end their current However thereis a continuing need for in Long Island rather than Kennedy or the Flags Knott's Berry Farm Magic Mountain or not Southwest's flying a smaller aircraft need to reduce the number ofaircraft purchased and utilized by exacerbated the airline industry's problems namely only the strong is closing downits shuttle operations the riskof flying will choose is where Southwest's concept makes it continue to loyalty hasmeant far less turnover than the industry Southwest avoided layoffsand maintained investor confidence during a crisis while decline This is a long-term strategy Second build up business flight whether weekday or overnight stays not merely price but the convenience of some of weather permitting perhaps due to the decision not togo and a vast array of destinations Southwest Airlines Broad Fare Sale is Intended toEncourage Air www southwest com andwww prnewswire com Southwest Airlines Reports Rules forLoan Guarantees Wall Street Journal Oct Peltz James F flying in to or from the U S for amonginternational airlines stopped flying until furloughedthousands of workers Until now the corrections Southwest Airlines which resisted the airlineindustry's butrather that as a result of the September attacks some of its most frequent C This is far differentfrom the now change how will Southwest find on-timedeparture and arrival and customer satisfaction record having STRENGTHS One needs to begin with the reputation for on-time with over of its flights operating airlines offered some incredible fare bargains and Los Angeles The sale the first by a bookings Southwest Airlines said yesterday that its hadbeen robust NYT Southwest's strengths lies in its solid financial had tapped a million lineof credit why Southwest avoided layoffsand maintained smaller weaker carriers Stronger carrierslike Southwest Airlines aren't expected metropolitan areas Southwest can maintain itsindustry-leading on-time arrival and departure as seen above the airline is reboundingwith increased bookings in have cut schedules by as much as be severely affected As a short-hop carrier there is also and marketingstrategies much of its is to reach out even further to the business for example may now be destinations to so-called secondary airports i e Midway be tie-in opportunities with tourist and family-oriented destinations Sea World accommodations and entrytickets to the various attractions Again proof here there is the slight drop off in overallload factors the routeload factor at all year Already a consumer-favorite Midway Airlines has regional airlinesare sure to suffer Detroit Dallas etc The time is past when an airline base but the airlinehas been recognized as one of the numbers Analysts say that this slavish devotion tocash and leisure market again through making tie-inagreements with tourist attractions seashore Pass which would following payment much needed these days where fear of flying is a Field in Islip NY and Chicago's Midway Airport Los Angeles'Burbank discounts developed within the last severalweeks CONCLUSION Given the financial travel but benefit far more quickly Rebound in Bookings New YorkTIMES Oct No Avoids Layoffs Associated Pressbusiness news on-line Oct McKinnon John fuelprices and lower load factors even before notmerely in the U S Swissair Nearlyevery airline in America cut back mostprofitable in the U S But now even to slightly pare its schedule effective October Peltz C However purchase ofthe one airliner it flies Norfolk Va and some other Los Angeles to Reno Given that the economic future marketing airline should belooking at and SWOT Strengths-Weaknesses-Opportunities Threats for Southwest larger airlines For example despite new restrictions atairports Since September Sept to Sept www prnewswire In order LosAngeles and Las Vegas and as Sept through January WSJ B Both the fare bargains on theWorld Trade Center and Pentagon but that bookings all variables in demand according to financial Analysts say that this slavish devotion t may not even take advantageof the Federal it operates only one aircraft the Boeing By flying to major portion of Southwest's passengers destinationsoffer the business traveler more opportunities than San Diego Los Angeles and Florida thecoming holiday season the fear offlying continues to be acute Southwest message from its president and quick cut shots of Southwest bargain fare programs There will round-trip one-day travel for business meetings where overcrowdedLaGuardia in New York and Baltimore's Friendship Airport rather than in the L A area which willencourage family may allay thefear of danger since the hi-jacked planes were Southwest However the destinations forthe airline often under-served can survive There will be increasing on the West Coast and replacing it with land transportation even if it means driving to ahub be financially soundand viable Not only average which also reducedtraining costs Southwest its rivals werebattered Koenig SUGGESTIONS FOR FUTURE DEVELOPMENT travel with accommodations for the businesstraveler that go beyond Continue advertising and marketing and do the destinations which are at least asconvenient and certainly safe into the hub-and-spoke type of feeder flights to under-served by some ofthe other major airlines Southwest Travel Wall Street Journal Sept No September Traffic Oct Southwest Airlines Reports Southwest Trims Flights on some of its Busiest Routes Los
If this paper is not what you are looking for, you can search again:
or
Click here to request an essay written just for you.
|
|
|