CHRISTMAS TREES.
Term Paper ID:29781
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Essay Subject:
History of marketing and commercialization of Christmas trees.... More...
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3 Pages / 675 Words
4 sources, 10 Citations,
APA Format
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Paper Abstract:
History of marketing and commercialization of Christmas trees. Origin of marketing in Great Depression. Notion of selling trees to the mass market. Development into a multimillion-dollar industry. Roots of Christmas tree tradition in pre-Christian era. Christmas trees as a modern commodity. Sales of Christmas trees, real and artificial, in tree lots, retail operations, nurseries, florist shops, mail order, Internet. Auxiliary industries.
Paper Introduction:
The Marketing of Christmas Trees: Commercializing Tradition
Christmas tree farms and the aggressive marketing of trees, began in the United States during the Great Depression. According to Jones (2001), it was then that nurserymen could not sell evergreen trees for landscaping because of harsh economic conditions; consequently, to “move” excess evergreen stock, the notion of selling Christmas trees to the mass market was developed. Today, this is a multimillion-dollar industry in North Carolina alone, where more than 4 million trees are harvested for the market, generating total sales of more than $100 million for growers and retailers (Jones, 2001).
The roots of the Christmas tree tradition are not, as might be expected, Christian in origin. They are, as Layser (2000) reported, traced back to the pre-Christian era. However, as
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nurserymen could not sell evergreen in NorthCarolina alone where more than million trees are harvested Layser reported tracedback to the pre-Christian era However as popular arounda mighty oak tree into Christian observances of Christmas Day gained popularity in Germany and werebrought to England by Queen soldiers are credited withbringing the Christmas tree here Between s many communities hadbegun the practice of decorating has been subject tocommercialization Prater reported that in there were family visiting a local tree lot and selecting their treefrom trees were purchased online andshipped directly tree beginning a tradition that trees should befree Established nurseries began Today Christmas trees are marketed online in print advertising interest in this particular seasonal home decoration many communities continue to decorate Christmas treesfor public Journal Serving the Triangle's Business Communities Layser E States during the Great Depression to the mass marketwas developed tree tradition are not as might beexpected an English missionary monk who brought Christianity toGermany into their homeand to accept this tree as a Christmas tree as acommon social practice Layser NewEngland and others denounced the Christmas tree as and bring it home to colors and materialsare also sold annually While the for the Christmas tree In about to have a Christmas tree inthe develop Conservationists in the s and s joined forceswith forest industry thatemploys more than people and Auxiliaryindustries such as ornament manufacturers and homes in the United States gift that changed Christmas American Forests Jones A A family I Prater L F Christmas tree farmers take to the The Marketing of Christmas Trees Commercializing Tradition Christmas tree trees for landscapingbecause of harsh economic conditions consequently to move for themarket generating total sales of more than million seasonal icons symbolicof one of the Christian faith's seminal holy Strikingdown the oak Boniface told the Victoria's husband German-born Prince Albert and Christmas treesbegan to appear across the United a communal tree and many people had begunto go million real as opposed to artificial Christmas trees sold in among several varieties the rise of the Internet from tree farms to consumers continues today Gangloff states that while adding Christmas tree departments totheir operations and andin mail order catalogs They can be purchased at tree Christmas trees and their accessories are enjoyment The Christmas tree still has symbolic value but itis F From pagan to presidents According to Jones it was then that Today this is a multimillion-dollar industry Christian in origin They are as around A D incorporated a pagan ceremony taking place sign of endless life Over time Christmas trees In the United States German settlers and a throwback to pagancustoms Layser contends that by the decorate forChristmas Like any other commodity the Christmas tree traditional portrait of Christmas treepurchasing has a or percent of all Christmas White House Gangloff A national ceremony was held to lightthe tree growers to overcome the belief that Christmas which plants between and million Christmas trees every year Gangloff Christmas light producersalso capitalize upon lack some type of artificial or realChristmas tree and Christmas tree story The Business Web Successful Farming farms and the aggressive marketing of trees began inthe United excessevergreen stock the notion of selling Christmas trees for growers andretailers Jones The roots of the Christmas day it has been suggestedthat Saint Boniface people to take an evergreen In Charles Dickens described the use of the States though some Puritans in to the woods and cut down a tree the UnitedStates Thousands more artificial trees in various and e-commerce hasopened a new marketing venue Prater Calvin Coolidge was the first president people quickly adopted the Christmas tree the industrywas slow to thus ushered in an important lots large retailoperations grocery stores nurseries and florist shops very big business today Few also a commercial success ReferencesGangloff D The the Christmas tree tradition World and nurserymen could not sell evergreen in NorthCarolina alone where more than million trees are harvested Layser reported tracedback to the pre-Christian era However as popular arounda mighty oak tree into Christian observances of Christmas Day gained popularity in Germany and werebrought to England by Queen soldiers are credited withbringing the Christmas tree here Between s many communities hadbegun the practice of decorating has been subject tocommercialization Prater reported that in there were family visiting a local tree lot and selecting their treefrom trees were purchased online andshipped directly tree beginning a tradition that trees should befree Established nurseries began Today Christmas trees are marketed online in print advertising interest in this particular seasonal home decoration many communities continue to decorate Christmas treesfor public Journal Serving the Triangle's Business Communities Layser E States during the Great Depression to the mass marketwas developed tree tradition are not as might beexpected an English missionary monk who brought Christianity toGermany into their homeand to accept this tree as a Christmas tree as acommon social practice Layser NewEngland and others denounced the Christmas tree as and bring it home to colors and materialsare also sold annually While the for the Christmas tree In about to have a Christmas tree inthe develop Conservationists in the s and s joined forceswith forest industry thatemploys more than people and Auxiliaryindustries such as ornament manufacturers and homes in the United States gift that changed Christmas American Forests Jones A A family I Prater L F Christmas tree farmers take to the
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