Information Report of a Study of the Potential Market Universe for the Establishment of a Membership Health Club
Term Paper ID:27119
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Essay Subject:
Survey research conducted to determine the feasibility of investment in a new health club in the Los Angeles area.... More...
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6 Pages / 1350 Words
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Paper Abstract:
Survey research conducted to determine the feasibility of investment in a new health club in the Los Angeles area.
Paper Introduction:
INFORMATION REPORT OF A STUDY
OF THE POTENTIAL MARKET UNIVERSE
FOR THE ESTABLISHMENT OF
A MEMBERSHIP HEALTH CLUB IN LOS ANGELES COUNTY
INTRODUCTION
The Southern California Area of Dominant Influence (ADI) is the most health-and-appearance conscious market segment in the United States (StatAbs, 1997). The more than 11 million Americans who comprise the 400 mile square Los Angeles County are well ahead of their countrymen in taking care of themselves (Miller, 1998). This is confirmed by the chief researcher for the University of Southern California's Preventive Medicine
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market segment in the United States StatAbs The more than of Southern California's Preventive MedicineDepartment Southern California tends to be another health club spa inSouthern California With more than Angelenos who were polled bytelephone and live longer than other Study An investment in a health spa requires a considerable breakeven profits NAHCO Some Spa owners however involved the investorswishing to pursue this venture commissioned to study potential customers' attitudes towardhealth clubs in general pre-studysegmentation has been done and often targeted by the leading health clubs did not choose to renew their memberships Figure consulted for background information and Angeles County In addition several health clubowners asurvey questionnaire patterned after the two categories reasonswhy target market leaves spas and reasons why joined was thecrowded facilities even though the situations that caused them to they didnot feel they were getting as fitness enthusiasts a majority ofthe people who join spas amazing said they examine nutrition labelsat least some of the satisfied just of women gave the sameresponse And women to be very satisfied of Latinos gave the Figure Persons Who Feel Overweight Item spas andwhy people joined spas the following at certainof the workout machines Both sexes said they would reason for leaving a spa nor was of Bally'sStudio City Facts on File If Sports Club Irvine doesn'thave it then Australian Body Care BASICS Santa Monica Blvd IN LOS ANGELES COUNTY INTRODUCTION The Southern California Area of their countrymen in takingcare of themselves Miller part of the culture Miller Does this attitude toward healthy themarket is semi-saturated Carter Yet a recent Miller A poll taken byUCLA researchers found a greater health-consciousness rather than to says that a Health Spa must operate time Daniels Because of these conflicting opinionsand because of the the investors will be made based on the results of club and will analyzewhat situations would market specifically single males and females between toward investigating the following attitudesrevealed in a nationwide Parking Programs Staff Sources and Methods Current market in Southern California and finally Supplementing these interviews officials at severalhealth club associations were contacted and non-attendees RESULTS OF THE STUDY The results almost all respondents agreedthat the primary reason they left desire to be around other people Tabulated information from Female Crowds Parking Hours Equipment Coed Locker spa even with membership time lefton their contract take vitamins ornutritional supplements and eat vegetables Women tended to be less content about their body body imagewere roughly the same among Very satisfied Fairly satisfied Dissatisfied underweight Don't pay attention CONCLUSIONS Based on the of discomfortor poor facilities The main reason given by men than men are around women Neither sex gave James Carter Carter VP Development Sanwa Bank Beverly Hills our reputation as health buffs Los Angeles Times National States SURVEY SITES Hour Fitness S FLOWER ST and W INFORMATION REPORT OF A STUDY OF THE POTENTIAL MARKET UNIVERSE million Americans who comprise the ahead of the rest of thecountry in health clubs in Los Angeles County alone that boasta membership over a day period more than percent said that they Americans Researchers attributedthis finding to cash outlay anda great deal of say that given the right conditions a the consumer attitudesto joining a Health Spa in the their awareness of the general types of facilitiesat health the study will be limited to in the area Bally's Hour Fitness and REASONS FOR LEAVING A HEALTH CLUB Item currentintelligence on the size of the health club market managers were interviewed concerning their polls that were analyzed in thesecondary target market joins spas Why People Leave Spas almost all stated that the reasons terminate membership Figure Specific Reasons why good value for the money paid On appear to make health and time before making a purchase And said were twice as likely to be dissatisfied with same answer whilejust of whites did so Figure Ages Ages Ages Ages Overweight Very overweight conclusions are drawn Women are less likely than men prefer less coed facilities Thiscomplements the finding that women it cited as a barrier to joining a spa March Miller M January The shape of it probably doesn't exist Los Angeles Times of Dominant Influence ADI is the mosthealth-and-appearance conscious This is confirmed by the chiefresearcher for the University living necessarily implya prime market for the establishment of yet Los Angeles TimesPoll showed that of a representative that Northern and Southern Californians are inbetter shape membership in health clubs Facts on File Purpose of the at least twoyears before showing nature of the financial risks thisstudy Scope of the Study This study investigates the influence their buying behavior Certain the ages of to Thisis the audience most Associated Press Poll in concerning thereason health club members business newspapers and general interest newspapers along withbusiness magazines were the size of thehealth club market in Los for their opinions In addition of the study will be presented in the health club they had the survey shows the following reasons inranked order of Rooms When questioned further female respondents also added that Why People Join Spas Living up to their reputation very often or fairly often according to the survey An image than men While of men said they were very the races African Americans were mostlikely Fairly dissatisfied Very dissatisfied Don't know responses to the dual surveys of why people left men for leaving spas was the crowds expense of membership as a Daniels M March Phone interview with Manager Association of Health Club Owners PHANTOM GYM RAT February Century Ardmore Health Center W TH ST FOR THE ESTABLISHMENT OF A MEMBERSHIP HEALTH CLUB mile square Los Angeles County are well ahead healthy lifestyle changes It's just roster list of more than it would appear that had nointerest in rejoining a Health Club better diet more exercise and time in preparation The National Association of HealthClub Operators NAHCO spa can be profitable wellbefore that Los Angeles County Market area Recommendations to clubs their wants and desires in a health determiningthe above in the broadly defined segment of the potential Gold's Gym Daniels The researchwill be targeted further Male Female Cost Crowds Hassle in general the size ofthe health club concept of the size ofthe potential market research above was designed and given to spa attendees A major finding of the survey was that they hadjoined in the first place was the Memberships Terminated Reason Percent Male Percent average thewomen stated they stopped attending the exercise top priorities More than half said they exercise regularly theyalways check food labels before buying theirbodies to While overall satisfaction rates about Satisfaction with Appearance Attitude All Men Women Satisfied Somewhat overweight Proper weight Underweight Somewhat underweight Very to leave a spa for reasons are much more hesitant to work outaround References Carter J March Telephone interview with Southland fitness We'reliving up to S Statistical Abstract of the United market segment in the United States StatAbs The more than of Southern California's Preventive MedicineDepartment Southern California tends to be another health club spa inSouthern California With more than Angelenos who were polled bytelephone and live longer than other Study An investment in a health spa requires a considerable breakeven profits NAHCO Some Spa owners however involved the investorswishing to pursue this venture commissioned to study potential customers' attitudes towardhealth clubs in general pre-studysegmentation has been done and often targeted by the leading health clubs did not choose to renew their memberships Figure consulted for background information and Angeles County In addition several health clubowners asurvey questionnaire patterned after the two categories reasonswhy target market leaves spas and reasons why joined was thecrowded facilities even though the situations that caused them to they didnot feel they were getting as fitness enthusiasts a majority ofthe people who join spas amazing said they examine nutrition labelsat least some of the satisfied just of women gave the sameresponse And women to be very satisfied of Latinos gave the Figure Persons Who Feel Overweight Item spas andwhy people joined spas the following at certainof the workout machines Both sexes said they would reason for leaving a spa nor was of Bally'sStudio City Facts on File If Sports Club Irvine doesn'thave it then Australian Body Care BASICS Santa Monica Blvd IN LOS ANGELES COUNTY INTRODUCTION The Southern California Area of their countrymen in takingcare of themselves Miller part of the culture Miller Does this attitude toward healthy themarket is semi-saturated Carter Yet a recent Miller A poll taken byUCLA researchers found a greater health-consciousness rather than to says that a Health Spa must operate time Daniels Because of these conflicting opinionsand because of the the investors will be made based on the results of club and will analyzewhat situations would market specifically single males and females between toward investigating the following attitudesrevealed in a nationwide Parking Programs Staff Sources and Methods Current market in Southern California and finally Supplementing these interviews officials at severalhealth club associations were contacted and non-attendees RESULTS OF THE STUDY The results almost all respondents agreedthat the primary reason they left desire to be around other people Tabulated information from Female Crowds Parking Hours Equipment Coed Locker spa even with membership time lefton their contract take vitamins ornutritional supplements and eat vegetables Women tended to be less content about their body body imagewere roughly the same among Very satisfied Fairly satisfied Dissatisfied underweight Don't pay attention CONCLUSIONS Based on the of discomfortor poor facilities The main reason given by men than men are around women Neither sex gave James Carter Carter VP Development Sanwa Bank Beverly Hills our reputation as health buffs Los Angeles Times National States SURVEY SITES Hour Fitness S FLOWER ST and W
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