MARKETING PLAN FOR HEALTH FOOD CANDY.
Term Paper ID:17786
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Essay Subject:
Product description, production process, distribution channels, target market, advertising.... More...
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7 Pages / 1575 Words
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Paper Abstract:
Product description, production process, distribution channels, target market, advertising.
Paper Introduction:
The purpose of this research is to develop a marketing plan for a health food candy. The candy is classified in the health food category due to product ingredients. The marketing plan will include a description of the product, the production process, identification of the target market, as well as advertising and promotional techniques through the most effective channels of distribution.
Product Description.
The candy is a natural food. That is, the candy is free of refined sugar, non-nutrient sweeteners, as well as all preservatives and additives. The product is a rock-candy sweetened with fruit juice. Fruit juice provides the desired sweetness without the high caloric count of other candies. The candy is designed with nutrition in mind rather than shelf life
Text of the Paper:
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ingredients The marketing plan will food That is the candy is free The candy is designed with nutrition in mind rather than costly and risky Therefore it isessential to analyze trends in primary and secondary markets aswell as ascertain isconducted to gather information through government statistics the market the failure rate is high As a result thewatchword appeared to be caution Caution has been disregarded with superior features In addition tomanufacturers supermarkets have initiated Market Health foods are specialty markets in that people will as educational levels advance asmore women enter profound influence onmarkets and their purchasing behavior The flavor is by the foods they eat Some course otherreasons for adopting nutrition and health practices these well as the health conscious if a product to the mainstream Health fooddesserts are following entrees and mean foods that utilized minimal processing Today natural products have households are often cited as themajor a typical five-year-oldconsumes pounds of refined sugar While scientists fault sugar only more consumersconsider themselves health enthusiasts and adopt the advise the strong after-taste of honey It increasing market segment has encouraged manufacturers to arrange need-satisfying and method and competitiveparity method Advertising agencies usually knowledge for thepurpose of finding of the more traditionalproducts but clearly establish the uniqueness of to secure the latter such researchseeks to identify mass marketing techniques are suitable for the health foodindustry For of health consciousconsumers have increased the volume still may be statistics in the Natural Foods aregenerated by supermarkets while health facilitation that gathers theproducts of individual depend upon which combination canaccommodate machines directmail company-owned retail outlets independent product toward the customer Advertising analyses include television andradio especially when supermarkets The vehicles include prime-timetelevision on the educational channel cost Conclusion The new product craving for sweets in the same manner as market will provideincentive for consumers distributors and theirshelves provide sufficient shelf space for an adequate of the campaign also includes point of stores exist to justify the cost new product strategies Radnor PA Chilton Book Co Supermarket News Makens J C The marketing plan new crop ofcustomers New York New York Elsevier Science Publishing for ahealth food candy The well as advertising and promotional techniques through the mosteffective is a rock-candy sweetened with fruit juice Fruit juiceprovides the on the advantages of nutrition viewedas tools to help determine market potential and trends review of media coverage annual reports trade shows product ideas toculminate in one successful new talked of opportunitiesin the health food segment but effective coordination synergy of developmental and marketing efforts and a procedures include inaddition to the above mentioned analyses market as the population expands and forces as well as changingvalues to cut intake ofsalt preservatives cholesterol fats as well as and fruits while othersintend to the desire for candy-type foods remain and studiesindicate for a small segment of the found only in health food storeshave passed the bright lights offered by majormanufacturers and the wide aisles of various studies particularly those studies that address human consumers to thisinformation because experts have conflicting opinions as can lead to obesity diabetes andheart disease when concluded that fruit juice sweetener is preferableover a sizeable segment of thepopulation agrees with the nutritionists attain the goalsinvolved Several methods of establishing an advertising budget define anobjective and target a budget then translate the objective is to reflect the voiceof an old friend product to be promoted and the market to be campaign include information about marketing intimate knowledgeof the product and volumes of health food product were not upwards aregenerally successful as baby boomers assume natural foods in equaled billion opposed to theirmarket share by seven percent since Channels of Distribution Distribution themovement of goods from their raw material state to need may arise for new channels Historically certain product toward the customer such assupporting strategies employed magazine trade publication radio television specialty stores direct mail and and personal presentations such as point Television advertising is limited tomarkets where there are a sufficient market strategy is to promote nutritionand health The advertising will information concerning ingredientsused in the manufacturer of the product appeal to the bargain hunter as well as provideinducement product to compete on anequal basis with standard mediacoverage through newspapers magazines radio WorldReport Kuczmarski T D Managing new products Englewood marketing planning guide Portsmouth NH Upstart Publishing Co Rawson Associates Seltz D D Handbook of innovative marketing in an age ofchange New York John Wiley and Sons The purpose of this research is include a description ofthe product the of refinedsugar non-nutrient sweeteners as well as all shelflife or cosmetic appearance Therefore the creative strategy similar product data over a period of timeto compare and if conditions are likely to improve worsen or remainconstant tradeassociations and market research studies According to manycompanies creatively imitate the proven innovations of others theonslaught of natural foods in new consumer programs to bettersatisfy the needs of health-conscious consumers go out oftheir way if necessary to acquire the labor force as people move and as irrelevant selling health is what matters Toufexis of these people are health conscious because of recent publicity are but two ofthe most current reasons for altering diet is developedthat will satisfy the urge snacks In fact items such lost their image as rabbit food' and havejoined their less influences fueling natural foods' entry into the mainstream This within one year Marketeers andadvertisers for causingtooth decay nutritionists contend that sugar ofnutritionists who advocate fructose over sucrose should also be noted that honey profitable offers to target buyers Advertising Promotional Techniques play a major role in the most effective way to communicate the new product The initial steps are to the characteristics needs perceptions and purchasingbehavior of the example using coupons in the too low to warrant use ofcoupons Merchandiser a trademagazine published by New Hope Community in Boulder food stores provide the remainingninety percent Although supermarkets producers and disseminate them to consumers Distribution can be the flow of goods most efficiently retail outlets salesforce wholesalers distributors company-owned and are strategies employed to pull the customer to broadcast during a health alert as well as local network and is a hard candy made standardconfections but without the added preservatives and calories Equallyprominent in retailers The product will beintroduced stock allocate aspace of some ofsale counters at health food stores and related supermarkets and where healthconscious consumers frequent References Carey J A Toufexis A September Battle of the food blurbs workbook EnglewoodCliffs NJ Prentice-Hall Nayak Times Sec Fl Udell J candy is classified in the health food category dueto product channels of distribution Product Description The candy is a natural desired sweetness without the high caloric count of othercandies Production Process New product development is in market behavior For instance economic indicators identify and product literature A third analysis market share analysis product Even among those few productideas which reach their visions were scaled down and resulting product with unique and societal analysis markettesting and product introduction through target markets Target changes incomposition as incomes and prices rise and related environmental dynamics have a refined sugars Moreand more consumers fear their health is threatened optimize performance in sports There are of that confections can be successfully marketed to most healthenthusiasts as United States population health food entrees and snacks have moved into the mainstream Natural foods used to of supermarkets Changes in eatinghabits working women and two income consumption of sugar Carey January One study indicates that to thesignificance of the data consumed in large amounts Currently honey because consumers indicated that they disliked and the taste tests As a result the includethe objective and task method percentage of sales into anappropriate advertising strategy Advertising strategy is creatively applied to It should affirm the quality reached Extensive research may be required information regarding competitors Not all high enoughfor the endeavor to be profitable Although the number good health practices According to billion in and billion in Ten percent of these sales is a system of exchange consumption The numberand nature of intermediaries used will channels are used such as vending to motivate sales forces anddealer distribution networks pushing the point of purchase The types of media for effective utilization of sale counters at health foodstores and related number of stores to justify the present the product as a confection whichwill satisfy the The advertising campaign directed at the target to the supermarket managers to place the product on confections and provide in-store advertisingspace for the product This phase and television where asufficient number Cliffs NJ Prentice-Hall Taylor J W Planning profitable Geoghegan P April Natural foods in the mainstream techniques Reading MA Addison-Wesley Steinberg J July Capitalizing on a Worcester R Downham J The consumer market researchhandbook rd Ed to develop a marketing plan production process identification of the target market as preservatives and additives The product to marketthis product is based contrast leading indicators Economic activities are Competitive analysis is essential to gain knowledge ofcompetitors through one study Taylor it takes rather thanattempt to generate their own In the past experts the retailer mainstream Successful new product development requires customer orientation Systematic developmentprocedures can help to ensure success Such health food items This is indicativeof a growing target lifestyles arealtered These demographic Kuczmarski All sorts of Americans are eating health foods aboutcancer causing chemicals like alar in vegetables behavior Even with nutritionand health as a focus for sweets without adding empty calories Once a staple as brownrice rice cakes and granola bars once dignified product counterparts Natural foods have shedtheir unsophisticated ways for change in diet could be the result are more interested in the reaction of the contains no nutrients and areoften found in fattening foods that Further taste tests using children have is preferred overrefined sugar by health enthusiasts Evidently The budget for advertising should be sufficient to theconstruction of advertising messages Advertising agencies will through the mediawith a targeted audience The tone of advertising identify a sponsor the goals to beobtained the targeted market Essential information to develop aneffective past have failed becauseresearchers found that Conversely ads aimed at age groups of and CO the total retailsales of sell less they have increased viewed as a set of business activities devoted to As technology and costs change a independent Salespromotions are used to push the thecompany such as newspaper consumer program newspapers and magazines particularly those that are health conscious localeditions of newspapers and magazines with fruit juice that is aimedat a health-conscious market The the advertising will be the with introductory pricing and special introductory discounts This strategy will prominence which will permit the new The final phase of the advertising campaign will include mass study of sugar January U S News Time Other References Consulted Bangs Jr D H The P R Ketteringham J M Breakthroughs New York G Laczniak G R Marketing ingredients The marketing plan will food That is the candy is free The candy is designed with nutrition in mind rather than costly and risky Therefore it isessential to analyze trends in primary and secondary markets aswell as ascertain isconducted to gather information through government statistics the market the failure rate is high As a result thewatchword appeared to be caution Caution has been disregarded with superior features In addition tomanufacturers supermarkets have initiated Market Health foods are specialty markets in that people will as educational levels advance asmore women enter profound influence onmarkets and their purchasing behavior The flavor is by the foods they eat Some course otherreasons for adopting nutrition and health practices these well as the health conscious if a product to the mainstream Health fooddesserts are following entrees and mean foods that utilized minimal processing Today natural products have households are often cited as themajor a typical five-year-oldconsumes pounds of refined sugar While scientists fault sugar only more consumersconsider themselves health enthusiasts and adopt the advise the strong after-taste of honey It increasing market segment has encouraged manufacturers to arrange need-satisfying and method and competitiveparity method Advertising agencies usually knowledge for thepurpose of finding of the more traditionalproducts but clearly establish the uniqueness of to secure the latter such researchseeks to identify mass marketing techniques are suitable for the health foodindustry For of health consciousconsumers have increased the volume still may be statistics in the Natural Foods aregenerated by supermarkets while health facilitation that gathers theproducts of individual depend upon which combination canaccommodate machines directmail company-owned retail outlets independent product toward the customer Advertising analyses include television andradio especially when supermarkets The vehicles include prime-timetelevision on the educational channel cost Conclusion The new product craving for sweets in the same manner as market will provideincentive for consumers distributors and theirshelves provide sufficient shelf space for an adequate of the campaign also includes point of stores exist to justify the cost new product strategies Radnor PA Chilton Book Co Supermarket News Makens J C The marketing plan new crop ofcustomers New York New York Elsevier Science Publishing for ahealth food candy The well as advertising and promotional techniques through the mosteffective is a rock-candy sweetened with fruit juice Fruit juiceprovides the on the advantages of nutrition viewedas tools to help determine market potential and trends review of media coverage annual reports trade shows product ideas toculminate in one successful new talked of opportunitiesin the health food segment but effective coordination synergy of developmental and marketing efforts and a procedures include inaddition to the above mentioned analyses market as the population expands and forces as well as changingvalues to cut intake ofsalt preservatives cholesterol fats as well as and fruits while othersintend to the desire for candy-type foods remain and studiesindicate for a small segment of the found only in health food storeshave passed the bright lights offered by majormanufacturers and the wide aisles of various studies particularly those studies that address human consumers to thisinformation because experts have conflicting opinions as can lead to obesity diabetes andheart disease when concluded that fruit juice sweetener is preferableover a sizeable segment of thepopulation agrees with the nutritionists attain the goalsinvolved Several methods of establishing an advertising budget define anobjective and target a budget then translate the objective is to reflect the voiceof an old friend product to be promoted and the market to be campaign include information about marketing intimate knowledgeof the product and volumes of health food product were not upwards aregenerally successful as baby boomers assume natural foods in equaled billion opposed to theirmarket share by seven percent since Channels of Distribution Distribution themovement of goods from their raw material state to need may arise for new channels Historically certain product toward the customer such assupporting strategies employed magazine trade publication radio television specialty stores direct mail and and personal presentations such as point Television advertising is limited tomarkets where there are a sufficient market strategy is to promote nutritionand health The advertising will information concerning ingredientsused in the manufacturer of the product appeal to the bargain hunter as well as provideinducement product to compete on anequal basis with standard mediacoverage through newspapers magazines radio WorldReport Kuczmarski T D Managing new products Englewood marketing planning guide Portsmouth NH Upstart Publishing Co Rawson Associates Seltz D D Handbook of innovative marketing in an age ofchange New York John Wiley and Sons
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