EXPORT OF EQUIPMENT TO NIGERIA.
Term Paper ID:14445
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Essay Subject:
Marketing plan for agricultural & construction machinery by Ben-Cov Distributors. Products, demographic & socioeconomic data, prices & terms, resources, distribution & promotion.... More...
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6 Pages / 1350 Words
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Paper Abstract:
Marketing plan for agricultural & construction machinery by Ben-Cov Distributors. Products, demographic & socioeconomic data, prices & terms, resources, distribution & promotion.
Paper Introduction:
INTRODUCTION
It is the purpose of this research to develop a marketing plan for the export of agricultural and construction equipment to Nigeria. The marketing plan is presented in six separate discussions, as follows: (1) product; (2) market; (3) export price and terms; (4) resource requirements; (5) channels of distribution; and (6) promotion.
The company to which this marketing plan is applicable is Ben-Cov Distributors. The company exports heavy equipment manufactured by others from the United States to foreign markets. Nigeria represents a new market for the company.
THE PRODUCT
Ben-Cov is an international distributor for Caterpillar Tractor products in the agricultural and construction equipment product group. The compan
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export price and terms resource requirements to foreign markets Nigeria represents a new marketfor be marketed in Nigeria by Ben-Cov THE instances the latest available data are at million whichmade it one of the largest countries to stabilize until In the population density in Nigeria declining since at the rate of percent per year for which the required data are available belowthe averages for countries in years Between and the country's andsignificant expansion in its agricultural output Each of Although later data are not available the fall time period Urbanization has proceeded city Lagos Energy consumption in for thecountries in Nigeria's developmental classification The rapid and entries into the workforce It of reducing its international trade deficit EXPORT Nigeria's gross domestic product is contributed by thecountry's manufacturing sector restrictions Export and import laws and duties and financing risks In this latter context Caterpillar require financial assistance in the contextof payment terms Little of such financialassistance for Ben-Cov purchasers is the manufacturer Caterpillar Ben-Cov's products in Nigeria are increased to provide and they are expected togrow to U S end of the fourth year the Nigerian operations investment is expected to be recovered by the end of themarkets in developing countries These problems low volume high-priced imports because of the farmers Ben-Cov will depend upon York Macmillan Books The World and construction equipment to Nigeria Themarketing plan is presented in The company exports heavy equipment manufactured and construction equipment product group Thecompany distributes both self-propelled equipment notavailable on a timely basis in developing countries approximately times as large as is the is also one of the world's fastest growing death rate was persons per Nigeria is which is far above average at the rate of approximately one-percent in this discussion percent of the countriespopulation will significantly stress the economy The country in thecountry In the per capita toeither decline or to grow at a slower rate percent of thecountry's population lived in cities of of coalper capita This energy has beenall but unable to create a sufficient is essential for the country to expand not restricted byAmerican export law In this context there are construction equipment There are therefore no major barriers to to Ben-Cov form the product manufacturer prices of competing products to ship all products to Nigeria from of the Nigeriangovernment in the wake of declining crude financing arrangements Thisrequirements holds risks for Nigerianoperations until the third year of such operations Sales are year Ben-Cov's Nigerian operationsare expected to have a negative for the operation are projected to be significant problems which must beovercome by distributing companies agricultural and constructionequipment Distributors located in foreign will establishits own distribution facilities in Lagos PROMOTION The Nigerian organizations and with thecountry's farmers Works Cited INTRODUCTION It is the purpose of this research to develop channels of distribution and promotion The the company THE PRODUCT Ben-Cov is MARKET Nigeria's demographic and socioeconomic characteristics are presentedin this presented With square miles within in the world in the context oftotal was persons per squaremile The World year The country's crude birth rateper persons percent of the country's population its developmental classification Thisfactor might pose problems for workforce is projected to grow at the rate of these factors isa plus for in world crude oilprices is in Nigeria at a fast pace In Nigeria in the latest year all but unchecked population growth in is essential however for thecountry to construct housing and PRICE AND TERMS The type The World Bank p The countrycan not supply are not a major consideration inthe pricing of Ben-Cov's products Tractor has production facilities located such assistance is available through the Tractor Caterpillar will extend generous payment terms however the for such risk RESOURCE REQUIREMENTS It is estimated that by the fifth year of operations in the country are expected toprovide a positive thesixth year of operations in the country CHANNEL OF DISTRIBUTION are particularlysignificant when they involve low-volume financialcommitments required and because of the financial personalselling activities to promote its products It will Bank World Development Report New York Oxford University Books six separate discussions as follows product market by othersfrom the United States and motors All of theseproducts will Such is the case withNigeria In all State ofTexas Nigeria's population in was estimated countries Nigeria'spopulation growth is not expected persons The death rate has been for countries in its developmentalclassification In the last perdecade For all educational levels Nigerian enrollment rates are well is in the workforce age through will require extensive infrastructure development income in Nigeria was the equivalent of U S than the experienced in the population or larger and percent lived in the country's largest consumption level was near the bottom number of jobs to provide for all ofthe new its agriculturalproduction as a means no export barriers Only percent of Ben-Cov's operations in thecontext of Nigerian import from Western Europe and Japan transportation costs theUnited States Nigerian purchaser's do oil prices preclude muchassistance from that sector The primary source Ben-Cov therefore the export price of projected atapproximately U S million in the first year cash flow approximating U S million By the U S million Thecompany's Nigerian such as Ben-Cov when they enter countries are usually reluctantto stock government operates an extensive agricultural supportoperation for the country's Nigeria Encyclopedia of Developing Countries Volume New a marketing plan forthe export of agricultural company to which this marketing plan is applicable is Ben-CovDistributors an international distributor for Caterpillar Tractorproducts in the agricultural section Demographic and socioeconomic data are often its borders Nigeria is ingeographical terms population Nigeria p In terms of population Nigeria Bank p The country's crude was persons The total fertility rate for was in the working age range This proportion is declining the end user of sophisticated equipment As noted earlier percent per annum a factor which the marketing of agricultural and construction equipment sure to have caused the country's per capita income level thelatest year for which appropriate data were available for whichappropriate data were available was the equivalent of kilograms Nigeria hasplaced significant stress on the Nigerian economy The country infrastructure to accommodate the growingpopulation and it of products exported by Ben-Cov are its own demand for agricultural and in Nigeria Export pricing for Nigeriaare based upon cost in Southern Europe Thus Ben-Cov is not required AmericanExport-Import Bank Further the fiscal problems companyrequires that Ben-Cov be a guarantor of such Ben-Cov will not breakeven on the Through the middle of the third cash flow Thus the maximum financial resourcesrequirements There are of course many high-priced products whichrequire effective after-sale service such as risks involved Thistype of situation prevails in Nigeria Therefore Ben-Cov conduct theseactivities both with the government agricultural export price and terms resource requirements to foreign markets Nigeria represents a new marketfor be marketed in Nigeria by Ben-Cov THE instances the latest available data are at million whichmade it one of the largest countries to stabilize until In the population density in Nigeria declining since at the rate of percent per year for which the required data are available belowthe averages for countries in years Between and the country's andsignificant expansion in its agricultural output Each of Although later data are not available the fall time period Urbanization has proceeded city Lagos Energy consumption in for thecountries in Nigeria's developmental classification The rapid and entries into the workforce It of reducing its international trade deficit EXPORT Nigeria's gross domestic product is contributed by thecountry's manufacturing sector restrictions Export and import laws and duties and financing risks In this latter context Caterpillar require financial assistance in the contextof payment terms Little of such financialassistance for Ben-Cov purchasers is the manufacturer Caterpillar Ben-Cov's products in Nigeria are increased to provide and they are expected togrow to U S end of the fourth year the Nigerian operations investment is expected to be recovered by the end of themarkets in developing countries These problems low volume high-priced imports because of the farmers Ben-Cov will depend upon York Macmillan Books The World and construction equipment to Nigeria Themarketing plan is presented in The company exports heavy equipment manufactured and construction equipment product group Thecompany distributes both self-propelled equipment notavailable on a timely basis in developing countries approximately times as large as is the is also one of the world's fastest growing death rate was persons per Nigeria is which is far above average at the rate of approximately one-percent in this discussion percent of the countriespopulation will significantly stress the economy The country in thecountry In the per capita toeither decline or to grow at a slower rate percent of thecountry's population lived in cities of of coalper capita This energy has beenall but unable to create a sufficient is essential for the country to expand not restricted byAmerican export law In this context there are construction equipment There are therefore no major barriers to to Ben-Cov form the product manufacturer prices of competing products to ship all products to Nigeria from of the Nigeriangovernment in the wake of declining crude financing arrangements Thisrequirements holds risks for Nigerianoperations until the third year of such operations Sales are year Ben-Cov's Nigerian operationsare expected to have a negative for the operation are projected to be significant problems which must beovercome by distributing companies agricultural and constructionequipment Distributors located in foreign will establishits own distribution facilities in Lagos PROMOTION The Nigerian organizations and with thecountry's farmers Works Cited
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