Essays on MARKETING: PLANS
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MARKETING PLAN.
Term Paper ID:29173
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Essay Subject:
Designed for a job readiness seminar.... More...
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9 Pages / 2025 Words
5 sources, 6 Citations,
APA Format
$36.00
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Paper Abstract:
Designed for a job readiness seminar. Plan includes marketing objectives, primary business goals to be achieved. Messages and pricing. Examples of message points for marketing copy and company image to be projected. Sales and promotion tactics. Timeline. Results desired. 2 Tables.
Paper Introduction:
Marketing Plan for Job Launch
I. Definition of the offering
The product to be sold is a job readiness seminar that we are calling “Job Launch.” The roll out product will be a two-hour workshop/seminar that is designed to be co-marketed to Business Schools and Colleges.
The cost of the seminar will be $300 per person and the seminars will be held on school property. There will be group discounts available, and the seminar session is planned to handle a maximum of 20 people.
A series of “Job Launch” products such as books, audio tapes, and even special consulting sessions will also be offered for sale. In addition, it is planned that the seminar fee will include a six-month membership to the Job Launch web site.
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INTRODUCING POKEMON TO CHINA.
Term Paper ID:28264
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Essay Subject:
Market plan detailing steps Ventures, Inc. must take. Situational analysis, target market, problems & opportunities, goals & objectives, strategy, implementation. Table of Contents. 3 Tables.... More...
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10 Pages / 2250 Words
0 sources, 0 Citations,
OTHER Format
$40.00
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Paper Abstract:
Market plan detailing steps Ventures, Inc. must take. Situational analysis, target market, problems & opportunities, goals & objectives, strategy, implementation. Table of Contents. 3 Tables.
Paper Introduction:
Table of Contents
Executive Summary 1
Table of Contents 2
Introduction 3
Situational Analysis 5
Target Market 7
Problems and Opportunities 8
Marketing Goals and Objectives 9
Marketing Strategy 10
Implementation and Control 12
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Mid-Sized Office Computers
Term Paper ID:27841
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Essay Subject:
Marketing plan for mid-sized office computers in 1989, including discussion of: product description, market overview, environmental analysis, product history, threats & opportunities, & implementation of the plan.... More...
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13 Pages / 2925 Words
8 sources, 20 Citations,
TURABIAN Format
$52.00
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Paper Abstract:
Marketing plan for mid-sized office computers in 1989, including discussion of: product description, market overview, environmental analysis, product history, threats & opportunities, & implementation of the plan.
Paper Introduction:
MARKETING PLAN: MID SIZED OFFICE COMPUTERS
Executive Summary
The mid sized office computer business is still expanding rapidly, though less so than in the past. Nascent markets continue to open up like small business, education, and the Pacific Rim countries--in which this firm will focus its attention on in the next years. A recession is possible within the next twelve months, but even if it materializes, this company will likely experience a less than anticipated aggregate sales increase, not a decrease as in many industries. Miniaturization is the key trend in our product line, reducing real cost per information unit and increasing reproductivity in the process. As for potential dangers, Hitachi, Fujitsu, and other big Japanese companies pose a considerable long term competitive threat, which
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Proctor & Gamble's Head & Shoulders: Situation Analysis
Term Paper ID:27310
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Essay Subject:
Examines the marketing position & opportunities for Proctor & Gamble's Head & Shoulders shampoo.... More...
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12 Pages / 2700 Words
7 sources, 20 Citations,
APA Format
$48.00
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Paper Abstract:
Examines the marketing position & opportunities for Proctor & Gamble's Head & Shoulders shampoo.
Paper Introduction:
Situation Analysis
Market Trends
Product Description
Head & Shoulders Shampoo (HSS), is one of Procter & Gamble's oldest selling shampoo product lines (SKUs). It is also the nation's third best selling shampoo, controlling 7.67 percent of the $1.8 billion shampoo market (Enrico, 1997).
Market Description
The United States hair care market was worth $4.626 billion in 1995 and grew at just above the rate of the overall sector between 1991 and 1995. The hair care market has been driven by the success of niche products that were once found only in hair
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Feasibility Analysis for Exporting Lingerie into Indonesia
Term Paper ID:27217
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Essay Subject:
Examines socio-economic & political profiles of Indonesia, assessing the problems of exporting American-made lingerie into the nation & the potential for high profits.... More...
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5 Pages / 1125 Words
5 sources, 3 Citations,
APA Format
$20.00
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Paper Abstract:
Examines socio-economic & political profiles of Indonesia, assessing the problems of exporting American-made lingerie into the nation & the potential for high profits.
Paper Introduction:
Feasibility Analysis for Exporting Lingerie into Indonesia
Introduction
Based on the contemporary socio-economic and political profiles of Indonesia, there are many problems inherent in exporting American-made lingerie garments into that country. However, based on the economic outlooks proposed by any respected authorities, there are potentially large profits to be made. This analysis discusses these problems and potentialities in four major sections: Section 1, The Economic Variables; Section 2, The Economic Forecast; Section 3, the Market Demand; and Section 4, Economic Risk.
Section 1, The Economic Variables
Indonesia's population of some 198 million is spread across
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Business Plan: Thailand Truck Chassis Production Facility
Term Paper ID:27211
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Essay Subject:
Assess market size & growth potential for the creation of a production facility in Thailand for the manufacture of chassis & suspension components for pickup trucks.... More...
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12 Pages / 2700 Words
7 sources, 11 Citations,
APA Format
$48.00
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Paper Abstract:
Assess market size & growth potential for the creation of a production facility in Thailand for the manufacture of chassis & suspension components for pickup trucks.
Paper Introduction:
INTRODUCTION
The following is a business plan for the creation of a production facility in Thailand to manufacture chassis and suspension components for pickup trucks. Such a facility would be able to make use of the inexpensive and well-trained and motivated work force in Thailand, a work force that includes a large number of workers who have worked for other auto and truck manufacturing plants in that country and who are therefore already trained. The facility would also be well-situated for shipping these components to other parts of Southeast Asia and beyond, serving the growing market throughout that part of the world.
The market size and growth potential in Thailand has been a magnet to auto makers from around the world, and the healthy automobile industry that already exists in Thailand would serve the
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Ad Plan: Geoplex Watches
Term Paper ID:27206
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Essay Subject:
Details the approach that hypothetical company, Geoplex, has taken in selling its $15,000 upscale chronometer with a Global Positioning Satellite transponder embedded in it.... More...
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10 Pages / 2250 Words
6 sources, 6 Citations,
APA Format
$40.00
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Paper Abstract:
Details the approach that hypothetical company, Geoplex, has taken in selling its $15,000 upscale chronometer with a Global Positioning Satellite transponder embedded in it.
Paper Introduction:
Executive Summary
The advertising plan below is based on the marketing plan for Geoplex watches, which detailed the approach the manufacturers of the product, a $15,000 upscale, GPS locating chronograph (wrist watch) have taken to sell this watch to the upscale target market described below.
There are two major advertising objectives. The first is to position the Geoplex as a "must-have" product on the upper scale of the Kim-Lord purchase decision grid. The second is to create sales messages that motivate the target consumer to the desired action (purchase).
The advertising strategy detailed below consists of several parts: identification of target market and customer; selection of media to reach that customer; media messages that will reach that
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Information Report of a Study of the Potential Market Universe for the Establishment of a Membership Health Club
Term Paper ID:27119
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Essay Subject:
Survey research conducted to determine the feasibility of investment in a new health club in the Los Angeles area.... More...
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6 Pages / 1350 Words
7 sources, 9 Citations,
APA Format
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Paper Abstract:
Survey research conducted to determine the feasibility of investment in a new health club in the Los Angeles area.
Paper Introduction:
INFORMATION REPORT OF A STUDY
OF THE POTENTIAL MARKET UNIVERSE
FOR THE ESTABLISHMENT OF
A MEMBERSHIP HEALTH CLUB IN LOS ANGELES COUNTY
INTRODUCTION
The Southern California Area of Dominant Influence (ADI) is the most health-and-appearance conscious market segment in the United States (StatAbs, 1997). The more than 11 million Americans who comprise the 400 mile square Los Angeles County are well ahead of their countrymen in taking care of themselves (Miller, 1998). This is confirmed by the chief researcher for the University of Southern California's Preventive Medicine
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MARKETING NEW FACIAL TISSUE.
Term Paper ID:25385
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Essay Subject:
Examines market & requirements for success in targeting, materials & packaging, image, promotion, advertising, competition.... More...
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9 Pages / 2025 Words
5 sources, 9 Citations,
APA Format
$36.00
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Paper Abstract:
Examines market & requirements for success in targeting, materials & packaging, image, promotion, advertising, competition.
Paper Introduction:
Introduction
Most of us use facial tissues without giving much thought to them. They cannot relieve the symptoms of a cold or the flu, but they are indispensable items to have when either of these strikes. These utilitarian products are not seasonal, however; when cold and flu season ends, allergy season begins, and consumers again reach for facial tissues as they sniff and sneeze their way through warmer weather. This research focuses on marketing a new brand of tissue based not on advances in the tissue itself, but rather featuring a unique package which allows the tissues to become a part of any decorating scheme and thus increases the number of boxes purchased per household.
Background
Facial tissue is part of the larger sanitary tissue market, which is divided into comm
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MARKETING SKATEBOARDS IN GUANGZHOU, CHINA.
Term Paper ID:24779
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Essay Subject:
Marketing plan. Objectives, economics, product analysis, promotion, distribution, documentation, joint ventures, duties & taxes. Tables.... More...
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13 Pages / 2925 Words
7 sources, 24 Citations,
MLA Format
$52.00
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Paper Abstract:
Marketing plan. Objectives, economics, product analysis, promotion, distribution, documentation, joint ventures, duties & taxes. Tables.
Paper Introduction:
I. EXECUTIVE SUMMARY
A plan is detailed for the marketing of skateboards produced in the United States in the People’s Republic of China (PRC). Marketing objectives, pro forma financial statements, and resource requirements are addressed.
The target market for skateboards in Guangzhou will be teenagers. Teenagers around the world they have similar likes and dislikes. Teens almost everywhere buy a common gallery of products. Persons in the 13-to-19 year old age bracket will comprise the primary target market for the skateboards to be exported to the PRC. Those persons in the relevant age bracket residing in Guangzhou will be targeted. Teenagers in families with annual incomes in excess of (6300 per annum will be targeted.
First year sales
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CIGAR BAR.
Term Paper ID:23988
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Essay Subject:
Analyzes establishment of fictitious cigar bar. Products, location, promotion, price, competition, financing, risks.... More...
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10 Pages / 2250 Words
6 sources, 8 Citations,
MLA Format
$40.00
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Paper Abstract:
Analyzes establishment of fictitious cigar bar. Products, location, promotion, price, competition, financing, risks.
Paper Introduction:
Introduction
Cigar bars have begun appearing in unusual venues in recent years; in addition to upscale restaurants and clubs, cigar bars have been found in department stores, hotels, and as standalone businesses. In some cases, the cigar bars are simply added to an existing establishment's operations; in other cases, the cigar bars serve as the focal point of the operation. This comes at a time when cigarette smoking is becoming increasingly unpopular and when efforts are being made to ban smoking in many bars and restaurants. Positioned as relaxation for the wealthy, cigars do not have the stigma attached to them that cigarettes do, and cigar bar owners are eager to capture a market, including plenty of women, which has seen strong growth in the 1990s. Given that the cigar bar is currently in the growth stage of the lifecycle, there would seem to be ple
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MOTION-DETECTING ANIMAL DETERRENT.
Term Paper ID:23922
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Essay Subject:
Marketing plan for imaginary pet product. Target market, demand, economics, competition, objectives, advertising, projections. Tables.... More...
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14 Pages / 3150 Words
14 sources, 25 Citations,
APA Format
$56.00
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Paper Abstract:
Marketing plan for imaginary pet product. Target market, demand, economics, competition, objectives, advertising, projections. Tables.
Paper Introduction:
I. Introduction
This marketing plan is for The Motion-Detecting Animal Deterrent, a new product designed to keep pets from leaving and undesired animals from entering an owner's property. It is a fully automatic device that uses infrared sensor technology to detect heat and motion up to 35 feet away and in a 105 degree arc. When the sensor is activated, a built-in pulsating water sprinkler head sends out a three-to-four second spray of water. The device can be adjusted so the target spray area can vary from 20 to 40 feet from the device, and the spray pattern can vary from as narrow as 10 degrees to as wide as 360 degrees. Housed in sturdy ABC plastic, the device attaches to any standard-sized garden house and is secured to the ground by a zinc-plated steel spike. Operated by an on/off switch, it is powered by a 9-volt
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MARKETING OF NEW STOUT BEER.
Term Paper ID:23313
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Essay Subject:
Marketing plan for hypothetical micro-brewery product. Organization, situational & industry analysis, objectives, consumer issues, pricing, more. Summary. Table of contents.... More...
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19 Pages / 4275 Words
12 sources, 39 Citations,
APA Format
$76.00
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Paper Abstract:
Marketing plan for hypothetical micro-brewery product. Organization, situational & industry analysis, objectives, consumer issues, pricing, more. Summary. Table of contents.
Paper Introduction:
EXECUTIVE SUMMARY
The introduction of a new micro-beer—Avondale Stout—is planned. The Avondale Stout Works will be a limited partnership with one general partner and 19 limited partners. Initial capitalization will be $750,000 from the investors and $300,000 in bank loans.
Consumers will obtain Avondale Stout through retail outlets, as opposed to on-premises consumption of the product. First year sales of 30,000 cases are expected to generate revenues approximating $750,000. First year expenses are projected in a range from $670,000-to-$800,000. Profitability is projected to be assured in the fourth and subsequent years of operation.
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MARKETING TOYS IN RUSSIA.
Term Paper ID:21454
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Essay Subject:
Plan for selling Disney toy characters. Competition, demographics, promotion, forecast. Table of contents. Chart.... More...
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11 Pages / 2475 Words
7 sources, 15 Citations,
APA Format
$44.00
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Paper Abstract:
Plan for selling Disney toy characters. Competition, demographics, promotion, forecast. Table of contents. Chart.
Paper Introduction:
Table of Contents
Introduction 2
The Product 2
Substitutions 3
Competition 4
Place 5
Promotion 7
Logistics 8
Environmental Factors 9
Pricing 10
Demographics 10
Pro Forma Operating Statement 10
Market Potential 10
Sales Forecast 10
Conclusion
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IBM COMPUTER SERVICES.
Term Paper ID:21269
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Essay Subject:
Marketing plan for after-market servicing of computers & computer equipment. Competition, customers, image, strengths & weaknesses, objectives & strategies, promotion, implementation.... More...
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16 Pages / 3600 Words
17 sources, 16 Citations,
MLA Format
$64.00
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Paper Abstract:
Marketing plan for after-market servicing of computers & computer equipment. Competition, customers, image, strengths & weaknesses, objectives & strategies, promotion, implementation.
Paper Introduction:
Executive Summary
IBM has not traditionally pursued the after-market servicing of computers other than its own. Service contracts for its own computers are often included in the sale of large systems, while the servicing of personal computers is largely left to authorized dealers and service companies.
The after-market service of computers and computer equipment is a large industry which offers significant opportunity to a company such as IBM which already has a large presence in the computer industry. If IBM enters this market and attempts to service equipment by manufacturers other than itself, it could realize a healthy increase in revenues which would serve to bolster the company's fortunes overall.
IBM has advantages over other companies in this industry in
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DAY CARE CENTER.
Term Paper ID:20208
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Essay Subject:
Marketing plan for opening & operating center in CA on for-profit basis. Care options, industry data, economics, insurance, competition.... More...
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13 Pages / 2925 Words
6 sources, 11 Citations,
TURABIAN Format
$52.00
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Paper Abstract:
Marketing plan for opening & operating center in CA on for-profit basis. Care options, industry data, economics, insurance, competition.
Paper Introduction:
Introduction
The issue of who cares for children when both parents work, or when there is a single parent household where the sole providers work, has taken on increasing importance as the number of single parent homes and homes with two working parents has increased during the past twenty years. Employment growth in this industry is expected to continue to be among in the economy during the 1990s, although the growth rate should slow as demographic pressures lessen, a result of the so-called "baby boomers" growing older. This marketing plan presents the strategy for opening and operating a day care center in California on a for-profit basis.
Industry Situation
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MARKETING WOMEN'S JEANS TO JAPAN.
Term Paper ID:19907
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Essay Subject:
Potential returns & pitfalls, product choice, points of sale, consumers, manufacture, advertising, management.... More...
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14 Pages / 3150 Words
6 sources, 9 Citations,
APA Format
$56.00
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Paper Abstract:
Potential returns & pitfalls, product choice, points of sale, consumers, manufacture, advertising, management.
Paper Introduction:
Today's manufacturers are no longer able to concentrate on a single nation's markets for success. The vagaries of any individual nation's political climate and economy make the risks to significant. A single downturn can mean disaster for an otherwise successful and profitable enterprise. Instead, manufacturers are recognizing that by expanding their markets outside a single geographic region, and, in many cases, outside the American market, they minimize the effect that any one economic or political event can have on their business. Increased market share among diversified markets can help companies reach and maintain success. The most obvious markets for expansion are those that are strong economically. Trading partners such as Europe and Canada are being supplemented by trade with Asia and the Middle East. This research focuses on
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HEALTH CLUB MARKETING PLAN.
Term Paper ID:19152
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Essay Subject:
Designs marketing for upscale club in Denver-Boulder area. Targeting, goals, strategy.... More...
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6 Pages / 1350 Words
8 sources, 7 Citations,
APA Format
$24.00
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Paper Abstract:
Designs marketing for upscale club in Denver-Boulder area. Targeting, goals, strategy.
Paper Introduction:
MARKETING PLAN: UPSCALE HEALTH CLUB
This research develops a marketing plan for an upscale health club firm to be located in the Denver-Boulder metropolitan area. The health club firm is envisioned as a multi-facility organization.
Situation Analysis
The population of the Denver-Boulder metropolitan area approximates 1.9 million persons (Bureau of the Census, 1991). The population in the metropolitan area is growing at the rate of 1.5 percent per year. Approximately two-thirds of the metropolitan area population is in the 18-64 age group, which is the age group in which most users of health clubs are found (Stein, 1990). A significant proportion of the 18-to-64 year old population segment in the Denver-Boulder metropolitan area is comprised o
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"MADONNA" PERFUME.
Term Paper ID:18834
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Essay Subject:
Marketing plan for proposed perfume sponsored by actress-singer. Industry outlook, advertising, naming scent, pricing.... More...
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7 Pages / 1575 Words
6 sources, 0 Citations,
MLA Format
$28.00
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Paper Abstract:
Marketing plan for proposed perfume sponsored by actress-singer. Industry outlook, advertising, naming scent, pricing.
Paper Introduction:
Successfully launching a new perfume line requires a large amount of investment and a careful marketing plan. This paper presents the marketing plan for a perfume brought out under the auspices of actress-singer Madonna Ciccone, known simply as Madonna.
Analysis
Perfume and its related products are highly psychological. A scent which appeals to one individual will repel another. The power of scent has been called the "Proustian effect" since Proust's narrator, Marcel, needed only to smell the slightest hint of a perfume to be transported back to childhood. Perfumes trigger memories, both good and bad, in individuals.
While the scent itself ultimately is what entices a person to wear a given perfume (the term is used in this research to
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MAYTAG'S NEW WASHER/DRYER.
Term Paper ID:18495
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Essay Subject:
Develops marketing plan for one-step washer/dryer.... More...
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6 Pages / 1350 Words
7 sources, 21 Citations,
APA Format
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Paper Abstract:
Develops marketing plan for one-step washer/dryer.
Paper Introduction:
Maytag's new product, a one-step washer/dryer, a tangible good that can be utilized many times (for years), can be classified as a durable, specialty good. Because it is a new product it can also be classified as an unsought good (a key
marketing implication) until the public learns about it (Kotler, 1988, pp. 459-460). The salient product attributes of this product pertain to its quality, features and design. In this case, convenient size and time-saving are probably the most important. Quality, in terms of this product, means level of performance (durability, speed, reliability) and conformance to requirements. other attributes could include price, style, and value.
Because buyers weigh attributes differently, the differential weighting of needs produces market segments. For
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MARKETING A NEW BEER.
Term Paper ID:18201
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Essay Subject:
Plan for fictional 'Gusto' beer. Name selection, market targeting, demographics, cost & pricing, plant location, advertising & promotion.... More...
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10 Pages / 2250 Words
5 sources, 9 Citations,
TURABIAN Format
$40.00
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Paper Abstract:
Plan for fictional 'Gusto' beer. Name selection, market targeting, demographics, cost & pricing, plant location, advertising & promotion.
Paper Introduction:
Executive Summary:
The following marketing plan outlines the marketing requirements for a new beer, called "Gusto," which is to be marketed regionally in competition with both "microbrewery" beers and major commercial beers. "Gusto" must be established in an intensely competitive marketplace, effected by market concentration, changing demographics, and evolving consumer and public attitudes. This marketing plan will consider the aspects of name selection, market targeting, demographics, cost and pricing, plant location, and advertising and promotion, among others.
The Marketing Strategy:
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MARKETING PLAN FOR HEALTH FOOD CANDY.
Term Paper ID:17786
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Essay Subject:
Product description, production process, distribution channels, target market, advertising.... More...
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7 Pages / 1575 Words
4 sources, 5 Citations,
APA Format
$28.00
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Paper Abstract:
Product description, production process, distribution channels, target market, advertising.
Paper Introduction:
The purpose of this research is to develop a marketing plan for a health food candy. The candy is classified in the health food category due to product ingredients. The marketing plan will include a description of the product, the production process, identification of the target market, as well as advertising and promotional techniques through the most effective channels of distribution.
Product Description.
The candy is a natural food. That is, the candy is free of refined sugar, non-nutrient sweeteners, as well as all preservatives and additives. The product is a rock-candy sweetened with fruit juice. Fruit juice provides the desired sweetness without the high caloric count of other candies. The candy is designed with nutrition in mind rather than shelf life
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"APPLE JACKS."
Term Paper ID:17325
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Essay Subject:
Marketing plan for Kellogg's breakfast cereal. Marketing theory, market & economic environments, competition, target market, strategies.... More...
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13 Pages / 2925 Words
4 sources, 12 Citations,
APA Format
$52.00
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Paper Abstract:
Marketing plan for Kellogg's breakfast cereal. Marketing theory, market & economic environments, competition, target market, strategies.
Paper Introduction:
EXECUTIVE SUMMARY
This research developed a marketing plan for the "Apple Jacks" breakfast cereal product produced by the Kellogg Company. "Apple Jacks" is an apple flavored cereal grain product, which is presugared. In fact, "Apple Jacks" has one of the highest concentrations of sugar of any breakfast cereal product marketed in the United States.
The differential advantages of the product are relative. First, the product has a fruit flavor apple. For the consumer desiring a fruit flavor without actual fruit, this advantage is real. Second, the product has a high sugar content coating. Presugared cereal products are no longer unique; however, the level of sugar in the coating of this product is higher than that for almost any cereal. This differential advantage can also be a
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MEXICO'S ECONOMICS
Term Paper ID:17037
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Essay Subject:
& possibility of developing marketing plan for selling fax machines. National debt; political, legal & socio-cultural aspects, product analysis, pricing, distribution. Table.... More...
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11 Pages / 2475 Words
12 sources, 17 Citations,
APA Format
$44.00
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Paper Abstract:
& possibility of developing marketing plan for selling fax machines. National debt; political, legal & socio-cultural aspects, product analysis, pricing, distribution. Table.
Paper Introduction:
INTRODUCTION
This research develops an international marketing plan. The target country is Mexico. The product is facsimile transmission machines (fax). The first section of this plan provides a pre entry environmental analysis, while the second section includes both a product specific environmental analysis, and an examination of marketing in the target country. The last section ties together what has been learned from the first two sections.
PRE ENTRY ENVIRONMENTAL ANALYSIS
The pre entry environmental analysis is developed in three separate areas. The current economic environment is considered initially, followed by considerations of Mexico's political/ legal environment, and its sociocultural environment.
Current Economic Environment
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SALE OF U.S. MISSILES TO JAPAN.
Term Paper ID:15192
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Essay Subject:
Marketing plan for export of surface-to-air weapons to Japan. Product description, market considerations, purchasing decision, demographics, political & legal factors, economics. Executive summary.... More...
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12 Pages / 2700 Words
5 sources, 12 Citations,
TURABIAN Format
$48.00
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Paper Abstract:
Marketing plan for export of surface-to-air weapons to Japan. Product description, market considerations, purchasing decision, demographics, political & legal factors, economics. Executive summary.
Paper Introduction:
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GAMBLING PROMOTIONAL CAMPAIGN.
Term Paper ID:15079
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Essay Subject:
Marketing plan for slot machine activity in Las Vegas casino. Fact base, target market, development plan, budget, advertising. Table.... More...
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6 Pages / 1350 Words
3 sources, 6 Citations,
TURABIAN Format
$24.00
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Paper Abstract:
Marketing plan for slot machine activity in Las Vegas casino. Fact base, target market, development plan, budget, advertising. Table.
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EXPORT OF EQUIPMENT TO NIGERIA.
Term Paper ID:14445
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Essay Subject:
Marketing plan for agricultural & construction machinery by Ben-Cov Distributors. Products, demographic & socioeconomic data, prices & terms, resources, distribution & promotion.... More...
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6 Pages / 1350 Words
2 sources, 3 Citations,
MLA Format
$24.00
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Paper Abstract:
Marketing plan for agricultural & construction machinery by Ben-Cov Distributors. Products, demographic & socioeconomic data, prices & terms, resources, distribution & promotion.
Paper Introduction:
INTRODUCTION
It is the purpose of this research to develop a marketing plan for the export of agricultural and construction equipment to Nigeria. The marketing plan is presented in six separate discussions, as follows: (1) product; (2) market; (3) export price and terms; (4) resource requirements; (5) channels of distribution; and (6) promotion.
The company to which this marketing plan is applicable is Ben-Cov Distributors. The company exports heavy equipment manufactured by others from the United States to foreign markets. Nigeria represents a new market for the company.
THE PRODUCT
Ben-Cov is an international distributor for Caterpillar Tractor products in the agricultural and construction equipment product group. The compan
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BURGER KING IN SOUTH KOREA.
Term Paper ID:14150
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Essay Subject:
Strategic marketing plan for introduction of fast food restaurant chain by 1988 in context of organization's history, development, strengths & weaknesses.... More...
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15 Pages / 3375 Words
14 sources, 21 Citations,
TURABIAN Format
$60.00
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Paper Abstract:
Strategic marketing plan for introduction of fast food restaurant chain by 1988 in context of organization's history, development, strengths & weaknesses.
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OUTPATIENT CLINIC OF COMMUNITY HOSPITAL.
Term Paper ID:14082
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Essay Subject:
Marketing plan to identify needs & opportunities.... More...
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6 Pages / 1350 Words
4 sources, 6 Citations,
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$24.00
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Paper Abstract:
Marketing plan to identify needs & opportunities.
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SOFTWARE PACKAGE.
Term Paper ID:13748
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Essay Subject:
Develops marketing concept & plan for sale of Lotus Development Company's "Symphony" for use with IBM personal computers. Competition, product characteristics, target market, product mix, advertising & promotion.... More...
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19 Pages / 4275 Words
15 sources, 28 Citations,
TURABIAN Format
$76.00
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Paper Abstract:
Develops marketing concept & plan for sale of Lotus Development Company's "Symphony" for use with IBM personal computers. Competition, product characteristics, target market, product mix, advertising & promotion.
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